Reinvention

We love creating brands. But most of the time, we’re not actually dreaming up new ones—we’re fixing existing ones.

Well, “fixing” is a vague term. Clients come to us because:

• Their brand is stale, or it’s fallen out of style. Rx: refresh

• They need to build marketshare with new segments. Rx: enhancement

• The product or service is evolving—or new offerings are being added—& the brand needs to catch up. Rx: extension

• The brand is having a general identity crisis—for example, key stakeholders are confused about it. Rx: definition/rebranding

Whatever the need, we get to work on the brand. Like creative doctors, we ask lots of questions, run tests, and diagnose the situation.

And then we perform the extreme brand makeover (or subtle adjustment) the brand needs to reach its full potential.