Transform Visit West Hollywood’s boring, sterile brand into something that captures city’s unique flavor.

• Turn the logo into an elastic storytelling device.

• Smash stale industry formulas—by avoiding destination marketing clichés.

• Spice things up—by breaking rules & provoking.

Comprehensive rebranding that entailed:

• Repositioning city as naughty, free-spirited rebel.

• Versatile new logo that’s a storytelling space—a keyhole shape through which to spy a magical other world.

• New image style—shifting away from the ordinary/expected to a heightened reality of strange, dreamlike glamour.

Brand Campaign: “You’re Too Good for This Sh*t”

An experience that contrasts the magical world of West Hollywood with your dreary, everyday life—to create a feeling of longing. Key components:

• Mysterious social-media teaser campaign—to create curiosity.

• Provocative video that brings you “down the rabbit hole” & into the magic world of WeHo—to get people talking.

• Wide range of still images—from mild to wild—for different target audiences.

• Comprehensive display-ad campaign.

• Brand concept & story

• Visual identity system

• Corporate identity system

• Brandbook

• Complete ad campaign—including:

  • Concepting

  • Video

  • Photography

  • Online & print formats