Jacoby & Meyers

DIRECT RESPONSE AD CAMPAIGN

  • Drive brand awareness & leads—quickly & inexpensively.

  • Use the tried-&-true approach: client testimonials.

  • Swarm of client testimonial ads produced smartly & efficiently:

    • We shot on premises with real staff & clients to minimize location/talent costs. (Our Director was experienced coaching non-actors.)

    • We wrote the ads to be driven by soundbites—not stories. So, we shot everything in small pieces to give us maximum flexibility in the editing room.

    • Series of 15 ads for heavy rotation on regional West Coast TV. Each ad had multiple edits, so it could fit any available timeslot:

      • :60

      • :30

      • :15

      • :10

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Ebates (now Rakuten)