Bring a Mexican restaurant brand to TV—in a market saturated with Mexican restaurants.

Differentiate—by accentuating what’s special about the brand.

Series of fast-paced ads that set Sharky’s part from the competitors—using concepts that matter to this unique L.A. Metro audience:

• Innovation—cool recipes that make it different from ordinary Mexican food.

• Sustainability—local, organic ingredients that aren’t shipped from far away.

• Quality—emphasizing the freshness & healthiness of the organic ingredients.

And the ads balance “food porn” with people shots to equally emphasize good food and good times.

• Three :30 spots for regional West Coast TV.