You get one chance to make a first impression.
The Power of Brand
Your brand is more important than the quality your offering.
Yep—it’s true.
You don’t realize that you also buy that laundry detergent because the colors and letters on the label give you good vibes; you pick that restaurant because the signage and façade feel like somewhere you’d hang; you pick that coffee because the packaging feels artisanal; you download one app over the others because the logo is sleeker and cooler.
And that is the power of brand.
It goes beyond a logo. Your brand is all the things that go into creating that first impression—that first emotional reaction. You brand is what determines—in an instant—whether your potential customer even wants to start a conversation with you, visit your website, or pick your product off the shelf.
SMBLZ Express
For 20 years, we’ve been hired by corporations and cities to brand everything from TV channels and transit systems to apps, candy bars, neighborhoods, and tourist destinations. (Yep—we do everything.)
Creating a proper brand—and bringing it to life—requires different experts working together: strategists, writers, designers, and technologists. That’s why our branding solutions were always too expensive for startups and Main Street businesses.
Not anymore.
We’ve invented a new, ultra-streamlined approach for businesses who need a brand without all the extra stuff: SMBLZ Express.
Get everything you really need in one place: name, tagline, logo, visual style, and website.
Get it all affordably. Get it fast.
Packages
Package A: The Words
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Coming up with a great name is hard! It’s stumped many entrepreneurs and startups. We’ll name your brand and give it a snappy tagline, and we’ll build the thinking and concept around it—including a mission statement.
$6,500
Package B: The Look
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The logo is the star of any brand—but it needs a strong supporting cast. We’re talking the fonts, colors, shapes, and images you use to tell your story. We’ll establish a signature look for your brand and document it in a handy Style Guide.
$7,000
Package C: Website
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A new brand only matters when people see it. And the best place to tell your story is your website. We’ll get you online fast, with a sleek, easy-to-use site that performs well on computers, tablets, and smartphones.
$7,500
Any Two: 5% off total price
Any Three: 15% off total price
Why SMBLZ Express?
Experience. We’re a reputable company with a 20-year history, a big portfolio, and lots of references.
Team. Our team has experts in all four disciplines needed to create and launch a complete brand.
Speed. Work with us, and you’ll be up and running in three weeks.
Cost. Our solution used to be out of reach for startups and Main Street businesses. Not anymore. We’ve created a streamlined, affordable option for startups, smaller, or not-yet-profitable businesses that need a professional solution.
Let’s talk.
Reach out to get the conversation started. We’re here to help.
FAQs
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Team. Branding is more than designing a logo—it’s creating an identity and bringing it to life. And no one person has all the skills needed to do it right. Our team has experts in all four disciplines needed to create—and launch—a complete brand.
Experience. We’re a reputable company with a 20-year history, a big portfolio, and lots of references. (Just ask if you’d like any.)
Value. You get more bang for your buck with us. You get the red-carpet, professional-branding-agency treatment for a fraction of the cost.
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Speed. We’re faster. We’ve engineered the SMBLZ Express process to complete in three weeks. For brand creation, that’s lightning fast.
Cost. SMBLZ Express is a fraction of the cost of a traditional, agency-led branding process. (We know because we offer that, too.)
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SMBLZ Express is a faster, condensed branding solution. It’s just what a lot of startups and small-to-medium-sized businesses need.
But our Express solution isn’t right for everyone. Many of our clients need the full solution. They need a complete analysis of the target audience, the competitive landscape, and the market opportunity; proper mission statement and brand values; a unique brand voice and writing guidelines; a much wider creative exploration; a more extensive creative buildout; and a complete Brandbook and launch strategy at the end.
But if you just want your brand’s core building blocks quickly and affordably, SMBLZ Express is the way to go.
And guess what? You can build on your initial investment, adding bells and whistles later on.