Smith & Wollensky Steakhouse
STANDALONE AD
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Reposition a restaurant as something more—a destination, a social hotspot.
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Think big. Go into the project thinking not just about food, but about wider themes—lifestyle, energy, experience, emotions.
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Fast-paced, impressionistic ad that captures a moment in time—a festive night at the restaurant.
The spot seamlessly combines the real with the unreal:
Location, employees, & food are authentic.
Customers are actors.
Action is naturalistic but staged.
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One ad:
:30 version for TV.
:45 version for social media & Web.