Brand a personal-growth course to straddle the realms of spiritual and business—to resonate with diverse audiences coming from different places.

Create a band identity that conveys strong purpose, quiet strength, & calm energy—all universally valued attributes.

An evocative look:

• Logo is a transparent vessel, capturing the moment of waking—as we open our eyes.

• Colors are soothing & calm—with only one warm shade.

• Image vocabulary emphasizes natural settings, uninterrupted space, vibrancy, & openness.

A balanced voice—one that finds the intersection of business & spiritual (yes, there is one!):

• Brilliant yet calming.

• Powerful yet benevolent.

• Confident yet nurturing.

• Brand concept & story

• Visual identity system

• Brandbook