Help the transformation of a small desert resort town into an international destination city by launching a revolutionary public-transit system.

Create a brand that:

• Feels nothing like public transit.

• Could only exist in Palm Springs—creating pride in residents & a memorable experience for visitors.

• Has broad appeal—to residents & tourists, hipsters & seniors, nighttime partiers & daytime shoppers.

The Palm Springs BUZZ—a bold brand that has broad appeal without feeling generic:

• Midcentury Modern aesthetic—a look so vibrant you see it coming a mile away.

• Bubbly, distinctive brand voice.

• Warm rider experience—one that feels more like a tour than transit.

• “Weaponized” color: nuclear-grade posters & memes that pop off social-media feeds.

• High-impact, celebrity-studded launch, followed by sustained outreach to businesses & residents—to instill long-term feelings of community ownership.

Deliverables & Services

• Brand concept & story

• Visual identity system

• Brandbook

• Website

• Experience design

• Ongoing promotion

  • Social media

  • eMail marketing

• Advertising (print, TV, radio)

• Public events

• Community outreach

• Loyalty program

• Mobile app design

• 4-5K served on average weekend.

• 238K served in Year 1.

• 233K served in Year 2.