Ebates (now Rakuten)
DIRECT RESPONSE STANDALONE ADS
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Promote hot new deals nationally—without breaking the bank.
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Produce two ads on a single-ad budget.
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Two contrasting ads from one, single-day shoot in one location.
First ad was evergreen.
Second was holiday-themed—requiring only simple changes to wardrobe, set, & song lyrics. (Scoring for the Addams Family parody tune remained the same, thus minimizing music costs.)
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Two :30 spots for national TV.