Jacoby & Meyers
DIRECT RESPONSE AD CAMPAIGN
-
Drive brand awareness & leads—quickly & inexpensively.
-
Use the tried-&-true approach: client testimonials.
-
Swarm of client testimonial ads produced smartly & efficiently:
We shot on premises with real staff & clients to minimize location/talent costs. (Our Director was experienced coaching non-actors.)
We wrote the ads to be driven by soundbites—not stories. So, we shot everything in small pieces to give us maximum flexibility in the editing room.
-
Series of 15 ads for heavy rotation on regional West Coast TV. Each ad had multiple edits, so it could fit any available timeslot:
:60
:30
:15
:10