Connect a fashion brand to a music festival’s unique subculture.

Prive Revaux was sponsoring the famous Coachella Valley Music & Arts Festival.

The deal was inked last minute & they needed an ad fast—one that spoke to festivalgoers.

Our gameplan: get our crew to the festival to capture the product in context, in the action.

Stylish, impressionistic ad that organically weaves the product into the festival experience.

Black-and-white photography, lush lighting, moody hero shots of a celeb, & high-energy concert footage work together to give the product rockstar treatment—without trying too hard.

• One :60 video for live event, social media, & Web.