Get more bang for the advertising buck—& reach wider, more diverse audiences.

Create a cost-effective, “back-to-basics” national campaign focused on what we know works in advertising: simple testimonials from believable voices.

Series of compact, punchy ads showing happy couples sharing—in their own words—how eHarmony worked for them.

To broaden the brand’s reach & expand into new audiences, we went for diversity—in terms of:

• Age

• Ethnicity

• Education

• Geography

We shot 30 couples, selecting the best 10 for ads.

Although this was a national campaign, ads were handpicked and precisely geotargeted.

• National TV campaign comprising 9 unique ads, each with multiple versions:

  • :30

  • :15