Drive home why you need Babbel—viscerally & directly.

A multipronged attack plan: different kinds of ads to persuade in different ways.

Two contrasting series of ads that took distinctive approaches:

• Creative. These ads used humor to show the embarrassing consequences of not using Babbel.

• Testimonial. These ads showcase real people who are enjoying learning a language with Babbel.

What’s more: we shot both series of ads in one, single-day shoot in one location—yielding substantial cost savings for the client.

• Two :30 creative spots for national TV.

• One :30 testimonial spot for national TV.

• One :60 testimonial spot for national TV.