Patagonia
“WORN WEAR” STANDALONE AD
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Express the brand’s commitment to sustainability—without breaking the bank.
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When the brand launches a program to repair used gear, inspire the audience to participate—without instructing or lecturing them.
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Dreamy, nostalgic video that told the story with moods & emotions—not slogans or agendas.
Elements:
Vintage found footage.
Modern footage we treated—with colors & filters—to look vintage.
Gentle acoustic music.
Low-impact editing style with soft transitions.
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One :30 spot for social media & Web.