Wingstop
“REACTIONS” AD CAMPAIGN
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Address low brand awareness—fast.
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Grab the attention of key demographics with a targeted, data-driven campaign.
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Series of short, punchy, attention-grabbing ads that educate about the product and speak to diverse demographics.
Each ad showed off 2 flavors, with special effects vividly—and humorously—bringing the flavors to life.
Flavors & target demos were selected using data provided by the media company—who then precisely targeted the ads to specific regions & channels.
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National TV campaign comprising 3 unique ads, each with single :30 version.