Show off lingerie in a way that reflects contemporary sensibilities.

Turn an exploitative genre on its head.

Make a sexy lingerie ad with a twist: the model is the one in control—the one calling the shots.

Replace exploitation with empowerment.

Stylish, dark, gothic fantasy ad. The model is the protagonist—the werewolf hunter.

She drives the action. She tames the beast. She dominates.

• One :60 spot for national TV, social media, & Web.