Launch a national TV streaming service in a mega-crowded space—differentiating the offering, cutting through the noise, and shaking things up.

Create a challenger brand—one that’s:

• Bold—to stand out from the crowd.

• Disruptive—to break into a crowded scene.

• Broad—so it speaks to extremely diverse audience segments.

• Elastic—to adapt as the business model evolves over time.

A bold, iconic brand:

• Name is a short, kinetic verb that connotes:

  • Stirring things up (disruption).

  • Stirring the emotions.

  • A cool mix of content & experiences.

  • Also: Name is designed to pair well with place names for easy localization.

• Logo is “in your face”:

  • Fat, quirky font is aggressive—yet good-natured.

  • Intertwined Rs serve as playful, storytelling mascots—especially when animated.

• Vibrant yellow:

  • Sets the look apart from competitors.

  • Makes thumbnail pop on TV & app menus.

• Strong voice that’s assertive yet inviting.

• Brand name

• Brand concept & story

• Visual identity system

• Brandbook