Launch a broadcast brand that speaks to an impossibly diverse range of demographics—from stonerdudes to suburban moms.

Create a visual identity that’s simultaneously:

• Chameleonic—so it can be anything to anyone at any time.

• Distinctive—so audiences always recognize it.

• Exciting—always teasing the next thing.

• Dynamic—coming to life in broadcast motion graphics.

An elastic, flexible brand:

• Slot-machine format:

  • Suggests random chance.

  • Promises surprise!

  • Makes the perfect animation for transitioning between unrelated shows.

• Icon system allows infinite possibilities for introducing new show topics & moods.

  • Icon style is versatile—ranging from conventional to freaky.

  • New icons are constantly being added—so brand is always fresh & evolving.

• Aggressive colors grab the attention.

• Distinctive voice conveys a casual, mischievous mood.

• Brand concept & story

• Visual identity system

• Icon system

• Brandbook