Convince West Hollywood officials that new digital billboards at three historic Sunset Strip venues will enrich the city experience.

Make the case with the elements the review committee cares about: the city’s history, beautiful design, and storytelling.

Three imaginative, eye-catching picture books—each telling the story of how the proposed billboard installation complements its historical host venue. Each book included:

• Vivid writing connecting the project to the city’s identity—and its rich past.

• Detailed description of the project & the benefits it brings the City—in terms of art, design, sustainability, & community.

• Striking layouts, bold imagery, & vibrant colors that give the reader the feeling of journeying through a story.

Each book had a completely different shape, look, & feel—to capture the unique vibe of each historical venue.

• Research

• Copywriting

• Design

• Print production & management