Celebrity Sweat
CHARITY PROMOTIONAL VIDEO
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Showcase & educate about a good cause.
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Celebrity Sweat gets actors in shape for movie roles.
They also do good works—like celebrity-led surfing instruction for military veterans.
Our job: capitalize on the celebrity participation (Third Eye Blind lead singer Stephan Jenkins) & make it look cool—but don’t overdo it.
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Action-packed video in a campy, “Mission Impossible” style—made entirely with motion graphics.
Client provided no assets, no artwork. Our only guide was the event invitation—from which we developed the video’s entire style & visual vocabulary.
Another great example of our team’s resourcefulness—our ability to create something from nothing.
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One :60 video for Web.